PHASE 1: STRATEGIC REVIEW. Our staff starts by meeting with regional and country managers to gain a deep understanding of the key strategic and tactical elements of the company's brand strategy in Vietnam. If appropriate, we work to refine and augment that strategy, tailoring it based on our knowledge of local conditions “on the ground” in Vietnam, of competitive dynamics within the target industry, of the relative benefits of various marketing tools, and the local preferences and tastes of Vietnamese consumers. PHASE 2: CREATIVE THINKING. We co-develop with the client a dynamic and creative campaign, working as needed with advertising agencies, media buying, and research firms that are part of the client's brand team. We work to coordinate communications themes for the target media, the artwork at the event, or the layout of a product sampling day at a client outlet. Our events have been recognized nationally and internationally for their innovation and effectiveness. PHASE 3: FLAWLESS EXECUTION. One of the particular strengths of AVC is our ability to seamlessly manage and deliver marketing campaigns for our clients. Our public relations managers have such well developed relationships with the local media that they can have a very quick and significant impact on the public's perception of brands and products. Our events are known throughout the country for the excitement, high quality design, and smooth functioning. PHASE 4: RESULTS MONITORING AND FOLLOW UP. Using both media monitoring and consumer research, we are able to assess and demonstrate to our clients the impact our marketing work is having on their brand. In fact, it is very common for clients to use this feedback to refine and improve their marketing strategy, and use those insights as the basis of the next round of marketing initiatives.
EFFECTIVE MEDIA VEHICLES Success in promoting brands and corporate images depends to a large extent on the ability to “speak the same language” as the media in Vietnam. Our PR experts succeeded in establishing reliable media contacts across the country. AVC's PR team has the market knowledge and clout to help many MNCs to deliver the best ROI from media expenditures but effectively reach the target via creative PR campaigns. Because of the unique characteristics of the Vietnam market, the quickest and most cost-effective way for a business to generate interest and enthusiasm locally is to garner favorable press coverage through public relations. While advertising and broadcast media have developed rapidly, the nation's vast print/online media represents the most effective way to reach the Vietnamese consumers. OUR MEDIA NETWORK The AVC public relations team prides itself in the extensive web of media contacts it has cultivated on behalf of its clients. Our staff has long-standing relationships with Vietnam's most influential and reputable print and broadcast media outlets, including daily newspapers, weekly papers, the foreign press based in Vietnam, the trade press, lifestyle magazines (which are very popular), and the financial press. This network forms the backbone of our PR campaigns, and the collective impact we are able to create is very difficult for other agencies in Vietnam to match. TAILORED SOLUTIONS Use our media network as a foundation, we tailor PR campaigns to the marketing needs of our clients, finding unique and tasteful ways to generate excitement and enthusiasm about our clients' products and services. These include traditional approaches such as appointing brand ambassadors, holding press conferences, setting up interviews with high-level managers at client companies, and distributing press releases. But we are also quick to recommend alternative approaches that can generate favorable publicity, including:
Success of the event or integrated activation project often requires a comprehensive range of solutions that include data analysis, strategic planning, creative development, recruitment and training, campaign management, result audit which critically base on profound understanding of the local consumer insight and good establishment of the local connections/network Our specialized activation unit offers holistic solutions from bespoke strategy to surprising creative and immaculate executions leveraging the availability of the online-segmented consumer database built and operated by OMI- an AVC group network that enables us to drive consumer involvement and brand experience effectively and measurably. AVC offers multi-platform and multi-discipline approach: